October 2024
Local not-for-profit community groups and sporting clubs will also benefit from any of these free webinars!
Unfortunately, while there don’t appear to be any in-person events in Junee, nor Wagga Wagga there are “hundreds” of events and activities occurring all across New South Wales, including Online Sessions, during Small Business Month 20242.
Junee Community Network have skimmed through the ever growing list of online activities and we provide a summary of some that we think local businesses, community groups and sporting clubs may be interested participating in.
You can also find hundreds of other in-person and online events occurring during NSW Small Business Month by visiting, and searching, the official NSW Small Business Month website.
And remember every time you read “Business” in the descriptions below, to substitute it with “Community Group or Sporting Club” 🙂
Free training on Leading a Mentally Healthy Workplace
When: 1 October at 8:00 am to 31 October at 5:00 pm
Host: Black Dog Institute
Mentally healthy workplaces attract and retain the best talent, are more productive, and have fewer workers compensation claims.
The ‘Leading a Mentally Healthy Workplace’ training is tailored for small business owners and leaders. It focuses on how to support mental health at work and influence change at a systems and policy level.
What will you learn?
- your legal responsibilities as an employer
- psychosocial risk factors in the workplace
- strategies to support mental health at work and how to embed them into your business
- how to design healthier workplaces through policies, job roles, and education
DIY tools for successful social media marketing
When: 1 October at 10:00 am to 12:00 pm
Host: Western Sydney Business Centre
As social media marketing becomes more and more important, it’s critical for business owners to streamline their online marketing activities or risk being consumed by it. This workshop will introduce you to tools that will allow you to manage your social media ad accounts effectively and efficiently, schedule organic content, create images, video and copy reducing the time you spend on your social marketing and giving you more time to run your business.
Key takeaways:
- What tools are available to help streamline your social media management.
- How they can be applied to help save you time and make your marketing more effective.
- Where you can go for more support.
Creative’s guide to branding
When: 1 October at 6:00 pm to 8:00 pm
Host: Creative Plus Business
Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.
With a specific focus on the arts and creative industries, this online workshop covers:
- The definitions of branding, and how it applies to people working in the creative industry.
- How to understand branding as it applies on a personal and professional level.
- Your core values, how to define them as they make all the difference.
- Discussion of your personal brand, and how it applies to creative practitioners.
- An introduction to colour theory and why it helps to communicate your brand.
- Extending from the personal into a business, organisational and/or creative brand.
- ‘Brand pillars’, the practical steps to help participants bring their branding A-game.
Marketing made easy
When: 2 October at 1:00 pm to 3:00 pm
Host: Enterprise Plus
Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.
Learning Objectives:
- Understand your target market customer and identify which marketing channels are the most cost-effective to reach them.
- Understand the importance of adopting an Integrated Marketing Communications (IMC) approach.
- Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure.
Learning Outcomes:
- Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions.
- Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications.
- Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure.
Creating your email marketing content plan
When: 4 October at 10:00 am to 12:00 pm
Host: Realise Business
Crafting an effective email marketing content plan is a cornerstone for business success. Emails are a direct channel to your audience, and a well-thought-out plan ensures your messages resonate, engage, and drive desired actions. This webinar delves into the strategic aspects of creating an effective email marketing content plan, encompassing everything from audience segmentation to compelling copywriting.
Learning Outcomes
- Understand the importance of strategic planning in email marketing.
- Learn how to align your content with business goals, target audience preferences, and overall marketing strategies.
- Discover how tailoring content to specific audience segments can enhance engagement and conversion rates.
- Gain insights into effective copywriting techniques that capture attention, convey value, and drive desired actions.
- Discover design best practices to create visually appealing and impactful emails that resonate with your audience.
Podcasting for Success: Boost Your Business and Brand Visibility
When: 9 October at 9:00 am to 10:30 am
Host: Christine Blosdale – International Business Success Coach & Media Expert
An informative and fun filled 90 minute workshop on how to leverage podcasting as a powerful marketing tool for your business. Whether it’s creating your own podcast or becoming a guest on podcasts, this session will cover the strategies and benefits of incorporating podcasting into your marketing strategy.
Guiding you through the session is Christine Blosdale, an International Business Success Coach & Media Expert with over 25 years of experience in multimedia. As a four-time #1 bestselling author and sought after coach, she specializes in empowering business owners to become influential leaders and superstars in their fields.
Record Keeping Masterclass
When: 9 October at 10:00 am to 11:00 am
Host: The Australian Taxation Office
Did you know that successful businesses keep good records and use technology to run their business?
Good record keeping helps you know the state of your business at any time which helps you manage your business successfully.
You’re also legally required to keep records of all transactions relating to your tax and super affairs while you’re running a business.
Developing a sales and marketing plan
When: 10 October at 11:00 am to 12:30 pm
Host: The Epiphany Group
A Marketing and Sales Plan sits within the Business Planning skillset. This webinar is targeted at business owners looking to define their marketing and sales plans for their organisation. While a standalone webinar, participants who understand their product and target market will get the most out of this webinar.
In this Webinar, we will be focusing on:
- Defining your business product/service and corresponding avatar.
- Defining the marketing and sales channels available.
- Assessing the channels for your business.
- Building a plan for: Marketing and sales targets, branding, traditional marketing, digital marketing, sales activities.
- Understanding basic costs associated with the plan.
- Defining your monitoring and reporting vehicles.
This webinar will be done referencing a Case Study Business, with all tools and templates used being made available to participants. The last 30 minutes of the Webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.
How to create an online brand
When: 11 October at 10:00 am to 12:00 pm
Host: Western Sydney Business Centre
Your brand’s unique and distinctive qualities create a contrast in the mind of your clients and your audience. And this is a sustainable point of difference because you can’t copy a personality. This will help you to sell, stand out and endure.
Key takeaways:
- Learn from examples of how to express your brand online on different social platforms like Instagram, Facebook, and LinkedIn.
- Understand how to contrast your competitors with your online brand.
- Go through practical steps of how to express your brand through different elements on your website, our email, your social media, and your campaigns.
How to create a strategic plan
When: 11 October at 1:30 pm to 2:30 pm
Host: Central NSW Business HQ
Strategic planning is essential for businesses seeking long-term success, yet it is often overlooked by busy small business owners who find themselves stuck in the day-to-day grind. Contrary to what you may think, strategic planning doesn’t have to be time-consuming. In fact, clarifying your vision can help save you time and ensure that you don’t get stuck in the weeds.
In this webinar we will introduce you to our ‘strategic plan on a page’ model. This effective tool will guide you through a simple, logical, and systematic planning process. By taking this approach, you will clarify your vision and determine the steps to get there. Furthermore, this concise, visual model is easy to share with, and communicate to, business partners, staff, and other stakeholders, so you can all drive in the same direction!
You will learn how to:
- Consolidate your vision into bite-sized goals
- Measure your progress easily
- Build in the flex you need to adapt to change
- Identify your key result areas
- Engage ‘your community’ in your strategic plan
- Navigate back on course when things get hectic
Choosing the Right CRM for Your Business
When: 14 October at 2:00 pm to 3:00 pm
Host: OTTO Digital
Whether you are starting a brand new business or you have been running one for years, having the right business systems is critical to your success.
If you are currently running your business out of spreadsheets or using your accounting system to manage your contacts, there are enormous improvements to be gained from moving to a purpose built system.
CRM (Customer Relationship Management) systems not only manage where you store your client information, but can also ensure that deals don’t slip through the cracks.
They can help to maintain regular contact with clients and even do some of the heavy lifting for you through automation.
In this session, we will look at what a CRM (and other applications) can do to help you grow your business.
We’ll explore what to look for when choosing a CRM and how to get the biggest bang for buck!
Marketing is more than just social media
When: 15 October at 12:30 pm to 1:30 pm
Host: Bec Chappell
What marketing do you need to do to actually grow your business?
Are you stuck in the trap of ‘nothing seems to be working with my marketing’
Maybe you feel like social media is becoming even harder to get cut through?
Or do you feel like you just don’t even know where to start?
In this free virtual webinar, Bec will teach you how to market your business for growth.
In a world where all we seem to do is relate marketing to social media and how often we’re ‘showing up’ Bec wants to teach you from her 15+ years as a marketer (yep pre social media!) that your marketing strategy shouldn’t just revolve around social media, in fact it should only make up 15% of your overall marketing plan.
What you will take away:
- What is a marketing strategy and how it will guide your marketing efforts
- How to find the right channels to spend your energy in
- What the now, next, later approach is
Join Bec on the 15th October over lunch and let’s bust the social media myth!
How To Market Your Business on A Tight Budget
When: 17 October at 10:00 am to 11:30 am
Host: Christine Blosdale – International Business Success Coach & Media Expert
Get ready for a fun-filled 90 minute online webinar that will provide tips and strategies for small businesses to effectively market themselves without breaking the bank.
This includes social media marketing, content creation, and media opportunities to promote your business.
Guiding you through the session is Christine Blosdale, an International Business Success Coach & Media Expert with over 25 years of experience in multimedia. As a four-time #1 bestselling author and sought after coach, she specializes in empowering business owners to become influential leaders and superstars in their fields.
Creating Compelling Video Content for Small Businesses
When: 18 October at 10:00 am to 11:30 am
Host: Christine Blosdale Coaching
Lights! Camera! Action!
Get ready for this action packed 90 minute masterclass where you’ll learn how to develop video content that resonates with potential customers and clients.
We’ll focus on creating scroll-stopping social media posts, customer testimonials, product demos, and behind-the-scenes footage that can build trust and engagement.
What You Will Learn:
- Understand the importance of video content in enhancing brand visibility and customer engagement.
- Learn practical techniques for producing high-quality video content on a budget.
- Develop a strategic approach to video marketing that aligns with your business goals.
Guiding you through the session is Christine Blosdale, an International Business Success Coach & Media Expert with over 25 years of experience in multimedia. As a four-time #1 bestselling author and sought after coach, she specializes in empowering business owners to become influential leaders and superstars in their fields.
Introduction to social media
When: 22 October at 12:00 pm to 1:30 pm
Host: Central NSW Business HQ
This webinar has been designed with beginners in mind.
We will introduce you to the world of social media and get you thinking about how you can use social media in your business. Don’t miss this opportunity to elevate your social media game! Register now and take the first step towards mastering social media.
What You’ll Learn:
- Why you should use social media.
- How to develop a social media strategy.
- How to create and schedule content.
- Tips and tricks for social media success.
Who Should Attend:
- Beginners who are new to social media.
- Small business owners looking to expand their online presence.
- Anyone interested in leveraging social media for professional growth.
Keeping your team motivated and engaged
When: 23 October at 1:00 pm to 2:00 pm
Host: Enterprise Plus
One of the most cost-effective outcomes for a business is to retain good staff and not be constantly recruiting new staff. In order to retain staff, you must understand what motivates staff to stay in a job. in this webinar we will share what factors truly motivate employees to stay, and how you can improve employee retention.
This webinar is aimed at small businesses throughout Illawarra, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people.
Learning Objectives:
- Understand the role of the business owner to motivate staff.
- Learn about the different motivating factors that drive staff retention.
- Identify which motivating factors are most relevant to your business and industry sector.
Learning Outcomes:
- Increase staff retention by implementing positive motivating factors relevant to your business.
- Increase staff satisfaction by implementing policies to ensure affability and fairness to all staff.
- Reduce staff turnover by conducting ongoing monitoring of staff satisfaction by understanding what tools are available to measure satisfaction.
5-steps to social media marketing success
When: 24 October at 11:00 am to 12:30 pm
Host: NORTEC
Mastering social media marketing is essential for your business in today’s digitally connected world.
It enables effective engagement with target audiences, boosts visibility, and attracts ideal customers and clients. Through visibility, interaction and feedback, trust and loyalty is cultivated. Social media can also provide you with an insight into consumer behaviour, to assist you with your tailored marketing strategies.
Well-crafted, targeted content can help you to convert your social media presence to enhance your visibility and increase your organic reach. Therefore, your social media can play a vital role in your sales funnel.
Businesses successful in social media marketing thrive in this modern digital world by building relationships, increasing visibility, attracting ideal customers, and, most importantly, helping to boost sales.
Don’t miss this opportunity… Join Kylie for this high energy webinar, to help you to take your social media marketing game to the next level.
Three Key Learning Outcomes
- 5-ways to increase your visibility
- 7-steps to increase your organic reach AND…
- 5-steps to social media marketing success!
Design Eye-Catching Graphics in Canva to Attract More Customers
When: 24 October at 1:00 pm to 2:00 pm
Host: Realise Business
In this webinar, we’ll learn how to leverage the power of Canva and its AI tool, Magic Write, for bulk uploads and scheduling of social media content. In this interactive session, we will demonstrate step-by-step how to create a month’s worth of engaging social media posts using Canva’s innovative AI technology.
What You’ll Gain:
- Understand how to navigate Canva’s user-friendly interface and harness the power of Magic Write
- Discover the time-saving benefits of bulk creating artwork and scheduling social media posts
- Explore the importance of branding elements in social media marketing and how to integrate them seamlessly into your content
Social media trends for small business
When: 24 October at 1:00 pm to 3:00 pm
Host: Enterprise Plus
In this webinar, we’ll cover the key behaviours and topics shaping social media today and how your business can adapt to stay relevant. With people spending an average of 30 minutes daily on social platforms, it’s a great time to engage new audiences. Join us as we explore strategies to boost engagement, grow your business, and stay ahead.
Learning Objectives:
- Understand the latest social media trends: Gain insight into the most recent trends across key social media platforms, helping businesses to capitalise on what’s currently popular and effective in digital engagement.
- Explore platform-specific features and best practices: Learn how to leverage the unique tools, algorithms, and features offered by various platforms to optimise audience reach and engagement.
- Stay informed on social media algorithm changes and updates: Understand recent updates and changes to social media algorithms and features, enabling businesses to adjust their strategies for improved visibility and connection with their audience.
How to use Social Media to Grow your Business
When: 25 October at 10:00 am to 11:30 am
Host: Chips & Fish
Are you forever trying to beat the Algorithm?
Constantly chasing your Social Media Plans and Goals?
Know you need to use Social Media but not sure how it pieces together into your overall Marketing Plan and Strategy?
What even is a Marketing Plan or Strategy?
Join us in an in-depth dive into how to make Social Media work for you, reach your customers and clients using the correct messaging and converting them to the all important sales.
Which Social Media platform is the right one for you? How do they differ? What parts of Social Media will benefit your Business?
We will work through how to schedule your Social Media, which tools will benefit the most and how much time to spend over there…
Leaving the session with a better and clearer understanding of how to make Social Media work for you!
Using AI for powerful social media content
When: 31 October at 10:00 am to 12:00 pm
Host: NORTEC
Discover how to easily get on top of your social media strategy with our highly informative webinar, designed specifically for time-poor business owners and AI newbies.
Learn to streamline your content creation, identify your target audience effectively, and automate your marketing efforts. This webinar is ideal for business owners facing writer’s block, anyone looking to save some time, and for those looking to stay up to date with the latest marketing trends. Learn about some cutting-edge tools and techniques to remain ahead of the curve.
Don’t miss out on this opportunity to transform your social media presence and drive growth for your business.
Three Key Learning Outcomes
- Streamline content creation: Master techniques to create a month’s worth of social media content in just 30 minutes.
- Effective audience targeting: Learn strategies to identify and reach your target audience with precision.
- Automate marketing efforts: Discover how to save time and resources by automating content creation and audience targeting.
And don’t forget you can also find hundreds of other in-person and online events occurring during NSW Small Business Month by visiting, and searching, the official NSW Small Business Month website.